World Market Tendencies

World consumption continuously rises, due to the fact that plums are considered a “natural and healthy product”. In large part this is because of the constant promotion done by those countries which are members of the IPA (International Prune Association), organization of which DOTTORI S.A. is directly associated. With this panorama, Mendoza seeks to place this product in the national and international markets, and stress the organoleptic characteristics of it.

One of the challenges faced by the area is to increase its own internal market consumption.